This means that almost half of the buyers are open to recommendations of new brands. Doesn't that seem like a great opportunity for your business? It is undoubtedly a good time at a Latest Mailing Database commercial level, but we must know how to use the resources at our disposal to attract, convince and convert the visits that we may have during this stage. 48% of shoppers who shop regularly online are not loyal during the christmas season. Salesforce has presented another study that analyzes what the christmas season will be like this year and how it will influence both shoppers and the retailers that offer their products. The data reflects that christmas this year will bring positive data. But they also emphasize the need for advertisers and brands to invest in advertising to achieve them. High digital competition has led consumers to seek new motivations when purchasing consumer goods.
Digital commerce is heading towards an ever greater personalization of the shopping experience. Buyers no longer only look at the product they are looking for or want to buy, they need something else. The wide variety of offers at your fingertips allows you to compare among many options and take into account both economic and personal criteria. At this last point, the values and philosophy of the brand, its presence on the internet and the valuation that its users make of it would come into play. Getting more sales during the christmas holidays is possible if you are able to connect with your customers and offer them experiences that add value to their purchase, such as the possibility of choosing between different shipments, promotions and special offers for frequent customers that encourage loyalty. The future of online retail brands the first advice we can give you is to learn to connect with your audience. Surely you already know your client very well and you are clear about what your buyer persona is like.