From opinion polls, it was found that digital platforms It is likely to be used for e-commerce purposes up to 23% and is an important driver of the Thai digital economy. Digital Payment Forms The most popular in Thailand were online bank transfers at payment via digital wallets at 1Commerce" Is An Important Force Leading The Thai Digital Economy. The e-Commerce Russia Phone Number List usage rate among people in urban areas is the second highest in ASEAN at 94% after Singapore. Thais use digital platforms for e-commerce of non-consumer products (95%), online food ordering (73%) and e-commerce of consumer products of consumers say they are willing to pay more for sustainable products or services.
SEA 2022 3 Customer Insights For E-Commerce For potential target groups, including urban users who are the mainstream (Metro Mainstream) ━ living in urban areas Middle income, aged 30 years and over, is a group that values value. and spend based on the needs of the family There are frequently used services such as online food delivery services. Marketer Tip: Use incentives such as loyalty rewards, discounts or cash back credits. Encourage value-conscious consumers to spend more. Young Digital Natives ━ aged 18 to 29, tech-savvy and grew up in the digital age. Online shopping through mobile apps is common. and is a key consumer group in the gaming and on-demand music services industry. Tips for the values most valued by this group of consumers, such as gender equality, fun, and mental health.